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Meet Madara

I’m Madara, the founder and designer behind Madara Couture.

Right now, I am the brand.
I design, sew every piece, pack your orders, and create everything you see.
I’m a woman wearing many hats — and I wouldn’t have it any other way.

Portrait of the founder of Madara Couture in handmade natural fabric clothing

I started Madara Couture not only because I love making clothes,  but because I couldn’t find what I was looking for.

I wanted pieces made from natural, breathable fabrics.
I wanted clothes that feel soft on the body.
I wanted designs that don’t fight your shape — but move with you.

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As women, our bodies are constantly changing. And I think we don’t talk about that enough. I’ve gone through different sizes myself, and I know how frustrating it feels when something no longer fits —when you start questioning your body instead of the clothes. So I created pieces that adapt. Oversized cuts, flexible fits, and fabrics that stretch and move with you —so you can feel comfortable, confident, and at ease in your own skin.

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Living in Barcelona also shaped everything.

The heat, the air, the lifestyle —you need fabrics that breathe. That’s why I work with linen, cotton, and bamboo. Materials that feel good on your skin and support your everyday life —not synthetic fabrics that trap heat and don’t serve your body.

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My story started when I was a child.

I remember watching a runway show and telling my parents: “I’m not going to be the model — I’m going to make the clothes.” I didn’t even know the word “designer” yet, but I knew exactly what I wanted to do. Since then, I’ve followed that path. I studied womenswear in Latvia, then moved to Edinburgh to study menswear.
Later, I came to Barcelona — what started as the wrong reason turned out to be the right place.

And I stayed.

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It took me time to find my style —and I’m still finding it. You’ll see different aesthetics in my work, because I don’t believe in limiting yourself to one identity. We change. We grow. Our style can too.

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Madara Couture is a reflection of that. A space where you can feel free, comfortable, and yourself —in pieces that are made with intention, and meant to stay with you.

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